Aura Waterborne Interior Paint with Color Lock technology is, quite simply, the finest paint Benjamin Moore has ever made. No other paint rivals its performance, durability and vitality. Introduced in 2006, Aura was the first product launched on the Gennex colorant system, and it revolutionized the industry with its combination of high performance, low odor and low VOCs. Superior paint that is more eco-friendly? That's a win-win within any home. And we haven't even touched upon the colors. Oh, the colors! Thanks to Benjamin Moore's exclusive Color Lock technology, Aura paint delivers truer hues and richer colors and looks fresh for years. The line covers like no other — even the deepest Aura shades never require more than two coats. And if that's not enough, Aura is available in every Benjamin Moore color, including the Color Stories Palette. With over 3,600 colors to choose from, there's almost no limit to what your roller can do.
Gennex® Colorant System
- The colorants used to tint Aura® paints work with the product, not against it, so it makes the product more durable. It also does not add any harmful VOCs (volatile organic compounds) to the process.
- Gennex® set the standard for paint performance and helped grow the greenest portfolio of products in the industry — Benjamin Moore's family of Green Promise® products
Color Lock® Technology
- Pigments are microscopically bonded to the dry paint film, permanently locking in color
- Special polymers wrap themselves around color particles, creating a thicker paint that dries harder for a new standard in durability
- Paint can be washed easily with soap and water with no color rub- off — resists scuffs, scratches, streaking and water spotting
- Walls keep their freshly painted look for years
Extreme Hide
- Aura® flows and levels exceptionally well, resulting in a smooth film with even consistent coverage
- Guaranteed to never need more than two coats, even in the deepest color. Even challenging colors such as "yellows" and "reds" are not an issue.
- Thicker dry film allows for easier application, smoothing out brush strokes and resulting in seamless touch-ups
Visit benjaminmoore.comto learn more about Aura® Waterborne Interior Paint, the Color Stories® collection and all of the brand's Green Promise® products.
I'm a BzzAgent and received promotional items and samples from Benjamin Moore
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